Women's Innerwear & Loungewear Brand
Clovia is a leading Indian women's innerwear, loungewear and activewear brand, with a broad range across bras, panties, nightwear, activewear, shapewear, maternity and swimwear.
Established in 2015, Clovia has served 5M+ customers and sells through its website and app, online marketplaces, exclusive brand outlets, large-format stores and general trade.
Clovia stores suit women's shopping zones on high streets, in malls and in commercial areas.
Investment Model
Franchise owned, franchise operated (FOFO)
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You own the store and run day-to-day operations
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Investment covers interiors, stock deposit and security deposit
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Brand support for setup, staff training, merchandising and marketing
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500–700 sq ft stores with a 5-year commitment
Who should invest
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Entrepreneurs who want to run their own retail store
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Investors with ₹30 L+ available capital
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Existing retailers adding a women's fashion brand
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Families looking for an active, brand-backed business
Why Invest in Clovia
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Established brand since 2015 with 5M+ customers served
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Wide range across innerwear, loungewear and activewear
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Strong online and offline presence across India
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Marketing, discounts and staff training from the brand
Investment Overview
₹30–40 L
FOFO: Owner operated
ROI: 24–30% p.a. | Payback ~3 yrs