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Kidswear & Lifestyle

FOCO

18% Target IRR

A Purpose-Driven Kidswear Brand

A premium, sustainable kidswear brand redefining conscious childcare​

Focused on skin-safe, eco-friendly, and ethically produced apparel

Designed for modern parents who value quality, comfort, and sustainability

Investment Overview

FOCO Model

  • Operates on a FOCO (Franchise Owned, Company Operated) structure

  • Investment ownership with day-to-day operations managed by KIDBEA

  • Eliminates operational complexity for investors

  • Professional brand-led execution ensures consistency and performance

  • Brand-managed retail stores

  • Strong recurring category ( kidswear)

  • Limited day-to-day involvement

Rs 30L+

Tenure: 4 Years

Why Kidbea

  • High-growth kidswear and childcare segment

  • Strong omnichannel presence across online and offline platforms

  • Premium positioning with strong repeat purchase potential

  • Asset-light, scalable retail expansion model

Investment Highlights

Market Presence

50+ Stores

in 30+ Cities

Organic Brand

Strong D2C brand with 3 year growth

Initial Payback

3.5 Years

To breakeven

Recurring Demand

Premium essentials with repeat purchase

Start your franchise journey

Returns on Investment

  • Investors can choose between:

    • 18% annual return on investment, or

    • 12% revenue share from store operations

  • Predictable, structured returns with reduced operational risk

  • Performance driven by centralized merchandising, pricing, and inventory management

Brand & Operational Strength

  • Centralized supply chain and inventory control

  • Data-driven pricing and performance optimization

  • Consistent brand experience across all locations

  • Expansion across high-potential Tier 1, Tier 2, and Tier 3 cities

Ideal Investor Profile

  • Investors seeking hands-free retail ownership

  • Preference for predictable returns over operational involvement

  • Alignment with sustainable and purpose-led consumer brands

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