Women's Ethnic Wear Factory Outlet
Meeranshi Factory Outlet is a women's ethnic wear store run by the franchisee, with stock supplied by the brands on a sale-or-return basis. It brings two brands, MELAA and YAYA, together under one roof.
MELAA, by Vastram Fashion House, draws on South Indian temples, Kanjivaram weaves and Tanjore art for Anarkalis, co-ord sets, kurtas and half sarees priced ₹799–₹2,399. YAYA, by Saraf Gartex Ltd of Jaipur, offers cotton and cotton katha kurta sets priced ₹1,299–₹3,999.
Stores of 500–800 sq ft with at least 12 ft of frontage suit high streets and markets that can drive ₹6–7 lakh in monthly sales.
Investment Model
Franchise owned, franchise operated (FOFO)
-
You run the store with one manager and two sales staff
-
Brands supply stock on sale-or-return, plus signage, billing software and transport
-
Earn 25% margin or a minimum guarantee, whichever is higher, plus rent reimbursed up to ₹50,000 a month
-
Agreement of 3 + 2 + 2 years, with a 3-year lock-in
Who should invest
-
Entrepreneurs ready to run a retail store
-
Investors with a 500–800 sq ft high-street space
-
Existing retailers adding women's ethnic wear
-
Families seeking a brand-backed store with stock support
Why Invest in Meeranshi
-
No inventory investment: stock on sale-or-return
-
Rent reimbursed up to ₹50,000 a month
-
Two distinctive brands, MELAA and YAYA, in one store
-
Brand-funded offers, staff incentives and billing software
Investment Overview
₹15 lakh
FOFO · incl. ₹7L refundable deposit
Returns: ₹30K–55K a month at ₹4–5L sales · payback 15–27 months