Women's Intimate Wear Brand
Zivame is an Indian women's intimate wear brand offering lingerie, sleepwear, activewear and shapewear, with a strong focus on fit and comfort.
Founded in 2011 as an online lingerie destination, Zivame now sells through its website and app, exclusive brand outlets and partner stores, and is part of the Reliance Retail portfolio.
Zivame stores suit women's shopping zones on high streets, in malls and in commercial areas.
Investment Model
Franchise owned, franchise operated (FOFO)
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You own the store and run day-to-day operations
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Investment covers interiors (₹10–15 L), stock deposit (₹12–18 L) and security deposit
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Brand support for setup, staff training, merchandising and marketing
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500–700 sq ft stores with a 5-year commitment
Who should invest
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Entrepreneurs who want to run their own retail store
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Investors with ₹30 L+ available capital
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Existing retailers adding a women's fashion brand
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Families looking for an active, brand-backed business
Why Invest in Zivame
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Established brand since 2011, known for fit and comfort
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Wide range across lingerie, sleepwear and activewear
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Strong online and offline presence across India
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Marketing, setup and staff training from the brand
Investment Overview
₹30–45 L
FOFO: Owner operated
ROI: 18–25% p.a. | Payback 3–4 yrs