Frequently asked questions
What do FOCO, FOFO and FICO mean?
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They describe who owns and who runs the outlet. FOCO (franchise-owned, company-operated): you invest and the brand runs the outlet. FOFO (franchise-owned, franchise-operated): you invest and run the outlet yourself, with the brand’s support. FICO (franchise-invested, company-operated): you invest capital and the outlet is run for you, with no day-to-day role.
What is the minimum investment?
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It depends on the brand and outlet format. Each brand page shows the investment range, security deposit and outlet size. We confirm the exact figures with the brand during your consultation.
How are returns structured, and when do payouts start?
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Under FOCO and FICO you usually receive a monthly payout linked to the outlet’s sales or profit, or a minimum guarantee where the brand offers one, from the time the outlet opens. Under FOFO your earnings are the outlet’s profit. Exact terms are in each brand’s agreement. Returns are not guaranteed.
What payback period can I expect?
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Brand pages show an indicative payback and return based on the brand’s own data. Actual results depend on location, sales and costs, so treat these figures as estimates. We walk you through the assumptions before you invest.
How are brands verified?
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Before listing a brand, we review its business details, existing outlets, unit economics and agreement terms. Before you invest, we can arrange a meeting with the brand and, where possible, a visit to a running outlet. Brand information on this site is as provided by the brands.
Do I need business or retail experience?
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Not for FOCO or FICO, where the outlet is run for you. Under FOFO you run the outlet yourself, so time and some business experience help; the brand provides training and operating support.
Is there a lock-in period, and how do I exit?
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Lock-in, agreement term, deposit refund and exit terms differ by brand. We take you through these clauses before you sign, and we recommend you read the agreement in full and take independent advice.
How long does it take to open an outlet?
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It depends mainly on finding the right location and on fit-out work. We share an expected timeline for your chosen brand and location before you commit.
What does Apogee Connect charge?
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Our advisory fee depends on the brand and the level of support you need. We discuss it with you before you commit to any investment.
I own a brand. How do I list it on Apogee Connect?
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Share your brand details on the List Your Brand page. Our team reviews every brand before listing and will contact you to discuss fit, franchise terms and investor matching.
Disclosure: franchise investments carry business risk and returns are not guaranteed. Brand information is as provided by the brands.
